Crunch on Game on

Crunch On, Game On was a bold way of making content. We made our content a visual feast and cut it in such a way that it could easily be stitched on Tiktok for people to share that winning feeling. Our bold advertising approach resonated with the target audience, immersing them in the thrilling experiences of gaming and snacking while embodying the audacious spirit of both Doritos and Xbox.

2023
Advertising, Graphic Design, Art Direction





Credits:

Agency: King James Part of Accenture Song 
Client: Doritos 
Creative Director: Kyra Antrobus
Senior Integrated Art Director: Johann Witbrood Botha 
Senior Writer: Annamart Coetzee
Art Director: Arron Nathan Moos
Motion Graphics: Miles Davis 
Production: Egg Films
Director: Kyle Lewis





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